Soundings: Orchestrating Nature

by Mike on Sunday 1st of January 2017

An invitation to speak at a TEDxWWF forum in Geneva, the first TED conference to be hosted by the World Wildlife Fund (WWF) has led to an unusually creative consultancy project. Michael Spencer (MD, Sound Strategies) will be talking about the natural world and its aural environment – and how many sounds are threatened with […]


Soundings: The Leonardo European Corporate Learning Awards

by MichaelSpencer on Monday 12th of November 2012

It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society conference in Berlin. It was my first experience of Petcha Kucha and also of the challenge of negotiating its 20×20 seconds slide format to talk about the temporal nature of sound. At the […]


Soundings: Patterns, music and architecture

September 22, 2011

We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently.  Cecil Balmond is deputy chairman of Arup and has been credited with being the engineer for some of architecture’s most influential structures.  He is currently working with Anish Kapoor on the iconic structure for the Olympic Park; the Orbit. This article was […]

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Soundings: ‘Around the World’ in rather less than eighty days

September 5, 2011

July and August were particularly busy times for Sound Strategies.  Just when the rest of the world seemed to be focussing on summer vacations we were gearing up for an eclectic mix of a activities around the globe. Our regular long-term commitment is to Japan.  This year was given added poignancy by the incidents that […]

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Soundings: Music isn’t (just) a language

June 23, 2011

Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a particularly inspirational moment when it appears as if the whole world is dancing to the same tune – usually a Western rock classic. One rather dubious variant on the theme implies […]

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Soundings: Did you know that…

May 1, 2011

Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an advantage when it comes to creating commercials that excel. Ignore the ways that music can function effectively and you might find yourself asking the question: why did it fail? […]

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Soundings: What sniffer dogs can tell us about brand identity

March 2, 2011

Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by chance a paper by scientists at the University of California who were investigating the potential for suggestibility between sniffer dogs and their handlers. Brodsky’s paper investigates the ability of consumers to detect positive relationships […]

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First National Congress of Spanish Symphony Orchestras

January 3, 2011

It is very easy to become overly focussed on one’s own situation particularly when budgets are threatened by funding and sponsorship cutbacks.  The current pressures being felt by orchestras are however part of a global retrenchment of arts funding and it is useful to see how others are facing this challenge. At the end of […]

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Experiencing Learning Experientially

December 4, 2010

It has definitely been the open season for conferences.  And what a variety.  We spoke on topics ranging from architecture to orchestras, from London to Madrid, and finished up in Berlin at the EABIS conference on Experiential Learning. The conference was held in Erich Honecker’s old office.  Not quite the modest nerve centre of the […]

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Soundings: Climb every mountain

October 31, 2010

Sound Strategies is not planning to climb Mount Kilimanjaro this year. But it is supporting someone who is. That person is the world famous percussionist, Dame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie. There is a good cause, as Glennie explains: ‘I have chosen AbleChildAfrica […]

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