Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a particularly inspirational moment when it appears as if the whole world is dancing to the same tune – usually a Western rock classic. One rather dubious variant on the theme implies [...]

Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by chance a paper by scientists at the University of California who were investigating the potential for suggestibility between sniffer dogs and their handlers. Brodsky’s paper investigates the ability of consumers to detect positive relationships [...]

Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably goes to the Unilever Research Centre at Vlaardingen in the Netherlands, in partnership with the University of Manchester (UK)’s School of Psychological Sciences – but we can legitimately claim to have invented the title of a possible [...]