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Soundings: sites and sound…does music matter?

by Michael Spencer on Friday 7th of July 2017

Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound Strategies News – Feature in new publication ‘International Communications Strategy’ \ New developments in analysis of commercials

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Soundings: Orchestrating Nature

by Mike on Sunday 1st of January 2017

An invitation to speak at a TEDxWWF forum in Geneva, the first TED conference to be hosted by the World Wildlife Fund (WWF) has led to an unusually creative consultancy project. Michael Spencer (MD, Sound Strategies) will be talking about the natural world and its aural environment – and how many sounds are threatened with […]

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Soundings: Gastrosonics?

October 6, 2016

Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably goes to the Unilever Research Centre at Vlaardingen in the Netherlands, in partnership with the University of Manchester (UK)’s School of Psychological Sciences – but we can legitimately claim to have invented the title of a possible […]

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Soundings: The Leonardo European Corporate Learning Awards

November 12, 2012

It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society conference in Berlin. It was my first experience of Petcha Kucha and also of the challenge of negotiating its 20×20 seconds slide format to talk about the temporal nature of sound. At the […]

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Soundings: Patterns, music and architecture

September 22, 2011

We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently.  Cecil Balmond is deputy chairman of Arup and has been credited with being the engineer for some of architecture’s most influential structures.  He is currently working with Anish Kapoor on the iconic structure for the Olympic Park; the Orbit. This article was […]

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Soundings: ‘Around the World’ in rather less than eighty days

September 5, 2011

July and August were particularly busy times for Sound Strategies.  Just when the rest of the world seemed to be focussing on summer vacations we were gearing up for an eclectic mix of a activities around the globe. Our regular long-term commitment is to Japan.  This year was given added poignancy by the incidents that […]

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Soundings: Music isn’t (just) a language

June 23, 2011

Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a particularly inspirational moment when it appears as if the whole world is dancing to the same tune – usually a Western rock classic. One rather dubious variant on the theme implies […]

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Soundings: Did you know that…

May 1, 2011

Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an advantage when it comes to creating commercials that excel. Ignore the ways that music can function effectively and you might find yourself asking the question: why did it fail? […]

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Soundings: What sniffer dogs can tell us about brand identity

March 2, 2011

Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by chance a paper by scientists at the University of California who were investigating the potential for suggestibility between sniffer dogs and their handlers. Brodsky’s paper investigates the ability of consumers to detect positive relationships […]

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First National Congress of Spanish Symphony Orchestras

January 3, 2011

It is very easy to become overly focussed on one’s own situation particularly when budgets are threatened by funding and sponsorship cutbacks.  The current pressures being felt by orchestras are however part of a global retrenchment of arts funding and it is useful to see how others are facing this challenge. At the end of […]

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