Case Studies – Speaking
Young & Rubican
InterContinental Hotels & Resorts
Forthcoming presentations
Past presentations
Young & Rubican
Objectives: Create an original and engaging presentation for their prime seminar position at the Cannes Lions International Advertising Festival
Response: We created an interactive music-based session involving all 500 seminar attendees in the Théâtre Debussy
Result: Provoked debate throughout the conference about the need for a better and more informed integration of audio into brand initiatives.
Al Gore was the speaker in the following year!
“A thought provoking session. Something for Y&R to pay much closer attention to in the future.” Bernard Barnett, VP Corporate (EMEA)
InterContinental Hotels & Resorts
Objectives: Devise and deliver presentations at global conferences for their General Managers and Directors of Sales reinforcing their new brand positioning
Response: To fully investigate their brand positioning and produce a combination hitting multiple points of materials that supported our presentation involving all the and produce a range of interactive materials for crating materials that integrated with their new Brand Compass
Result: Overwhelming support for the new initiative
“The first time I have known people buy into something without any tangible ROI” David Anderson. VP Global Brand Innovation
“We asked them to present because they brought a new and more creative way of thinking about and expressing attributes of the brand. We knew what a chance we were taking by having an outsider help explain our new brand positioning, but it worked.” Eric Nicolas. Director, Global Brand Innovation
Forthcoming presentations
25-26 September 2011. Shanghai: BASF
New product development and the Arts
13 October 2011. Geneva: World Wildlife Fund International – TEDxWWF
Sound and sustainability
21 November 2011. King’s College London: ’Art of Management : Management of Art’ programme
The practitioner’s view
Past presentations
13 October 2010. London: Metropolitan Works Creative Industries
Interactive Architecture
26-27 October 2010. Madrid: AEOS – The 1st National Congress of Spanish Symphony Orchestras
The symphony orchestra in the XXI century
25-26 November 2010. Berlin: EABIS – The Academy of Business in Society
Experiential learning in management education
11-12 March 2011. Lugano: Università della Svizzera italiana
Thought Leaders in Brand Management
25 March 2011. Liverpool: The University of Liverpool Business School
The sound of a brand
16 June 2011. London: Trends Conference. Association for Qualitative Research
Presentation: No violins they’re too melancholy
01 July 2011. Barcelona: Spanish Conservatoires Conference
Surviving as a musician in a changing landscape – the role of conservatoires
7 July 2011. Brussels: Sanofi Russia – Internal company conference
New trends in marketing
13-14 July 2011. Essen: University of Duisburg-Essen
Innovation and improvisation in organisations
19 August 2011. Tokyo: Ueno Gakuen – National teachers conference.
Songs of the world – teaching the curriculum through music
20-21 Tokyo: Ueno Gakuen – Facilitator training
Workshops
25 August 2011. Tokyo: Mori Art Museum
Workshops: French Window: Contemporary art through the Marcel Duchamp Prize
01 September 2011. Lucerne: Lac Leman Communication Forum
Presentation: Surviving Leadership