Case Studies – Thinking
ALICO
BrainJuicer: Leaders in innovative market research
British Society for Immunology
American Life Insurance Company
Objective: To target a specific age group across one of its key territories. Raise brand profile amongst potential new customers, and build a creative, more responsive connection with its current policyholders
Response: Researched and created a concept that brings their CSR programme into direct contact with customers and their families via a national community and education programme based around performances of the live stage version of Peter and the Wolf (Oscar winner 2008)
Result: The programme has been greeted with enthusiasm and proposed for roll-out into other territories. It will be used also as a means of creating a higher level of staff engagement within the company globally.
“This is cutting edge stuff” Global Vice-Chairman
“A really creative way in which to engage with customers” VP Global Marketing
BrainJuicer: Leaders in innovative market research
Objective:To create a new measurement process for evaluating the emotional impact of TV commercials that challenges current methodologies, and creates more accurate determinants of ROI
Response: Drawing on our extensive library of research, proposed and devised a complementary system of assessment that helps determine content, and measures the effectiveness of audio when integrated with the visual and dramatic elements
Result: Nominated for Best Paper 2010 (Market Research Society)
Increased visibility, with coverage in all trade media and featured and speaking invitations for branding conferences and seminars. Extended into interactive workshops for brand managers enabling more informed methods of selection. Invited Sound Strategies to become Development Associates.
“The impact of audio can’t be underestimated. Sound Strategies brings new thinking to this area of market research” Orlando Wood. Innovations Director, BrainJuicer
Watch some video clips
Society for Immunology: Going Viral
Objective: To raise the profile of immunology as a leading branch of medical science
Response: Research and devise an ignition proposal that will inform the creation of a large scale, arts-based, viral campaign to be launched at the 2012 European Congress of Immunology in Glasgow
Result: Green light to move to implementation stage