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Case Studies – Thinking

ALICO
BrainJuicer: Leaders in innovative market research
British Society for Immunology

American Life Insurance Company

Objective: To target a specific age group across one of its key territories.  Raise brand profile amongst potential new customers, and build a creative, more responsive connection with  its current policyholders

Response: Researched and created a concept that brings their  CSR programme into direct contact with customers and their families via a national community and education  programme based around performances of the live stage version of  Peter and the Wolf (Oscar winner 2008)

Result: The programme has been greeted with enthusiasm and proposed for roll-out into other territories.   It will be used also as a means of creating a higher level of staff engagement within the company globally.

“This is cutting edge stuff” Global Vice-Chairman

“A really creative way in which to engage with customers” VP Global Marketing

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BrainJuicer: Leaders in innovative market research

Objective:To create a new measurement process for evaluating the emotional impact of TV commercials that challenges current methodologies, and creates more accurate determinants of ROI

Response: Drawing on our extensive library of research, proposed and devised a complementary system of assessment that helps determine content, and measures the effectiveness of audio when integrated with the visual and dramatic elements

Result: Nominated for Best Paper 2010 (Market Research Society)

Increased visibility, with coverage in all trade media and featured and speaking invitations for branding conferences and seminars.  Extended into interactive workshops for brand managers enabling more informed methods of selection. Invited Sound Strategies to become Development Associates.

“The impact of audio can’t be underestimated.  Sound Strategies brings new thinking to this area of market research” Orlando Wood.  Innovations Director, BrainJuicer

Watch some video clips

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Society for Immunology: Going Viral

Objective: To raise the profile of immunology as a leading branch of medical science

Response: Research and devise an ignition proposal that will inform the creation of a large scale, arts-based, viral campaign to be launched at the 2012 European Congress of Immunology in Glasgow

Result: Green light to move to implementation stage

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