Audio Branding

“This process showed me that music plays a much more powerful role than I had ever
imagined...and particularly with regard to management skills”


Senior VP Global Brand Management. Holiday Inns

"Michael's contributions on Japanese culture were insightful and he skilfully drew out some very personal and profound comments from the  participants regarding self-awareness of differences in style. I would have no hesitation in using him again or recommending him to others."

Director - Japan Business Services. Ernst & Young

"I was in the InterContinental, Sydney, yesterday and they had just launched their sound programme...3 years on and it keeps on growing! I'm glad other corporations are being as open to the potential of sound as we were."

Vice President - Brand Delivery, IHG