pattern language

"Sound Strategies are unique in the way they are pushing the boundaries of brand marketing... one of the original thinkers in our profession and a pleasure to exchange ideas with."

Ardi Kolah: Brand Republic & CEO Guru in a Bottle

"Michael's contributions on Japanese culture were insightful and he skilfully drew out some very personal and profound comments from the  participants regarding self-awareness of differences in style. I would have no hesitation in using him again or recommending him to others."

Director - Japan Business Services. Ernst & Young

"I was impressed by Michael’s ability to think out of the box in pulling together a wide and diverse range of possibilities into a cohesive, well articulated strategic plan that was relevant for Japan. His ideas were creative yet pragmatic and highly useful for our group."

Gordon Watson: Regional Chief Executive at AIA