Michael Spencer : managing director

Formally a member of the London Symphony Orchestra and subsequently Head of Education at the Royal Opera House (Covent Garden), Michael formed Sound Strategies as a means of extending the Arts into business and education.

As a consultant his clients have included  Ernst & Young (Japan), BASF (China), PricewaterhouseCoopers (East Europe), Unilever (UK & Japan), InterContinental Hotel Group (Global), Barclays Capital, TBWA, Welsh National Opera and the Association of Japanese Symphony Orchestras.  He has also appeared in academic periodicals  such as the Journal of Business Strategy.

He holds an advisory position with the Orquestra Simfònica de Vallès (Spain) and is the first research fellow to be appointed by Ueno Gakuen (Ueno Music University, Tokyo).  He also sits on the board of the Japan Society (UK).

A regular international conference speaker he has appeared at TEDxWWF, Young & Rubicam at Cannes Lions, innovations events for Philips Research International and Unilever,  global strategy conferences for InterContintenal Hotels Group,  and specialist presentations for the International Association of Business Communicators and EABIS (Academy of Business in Society, Brussels)

Still a performer, his interests have gravitated more towards jazz and improvisation.

Andrew Peggie

Andrew Peggie is a science-trained musician, one of the first in the UK to qualify as a ‘tonmeister’ – master of sound. Subsequent studies with Stephen Sondheim (composition and theatre), music education and reflective practice. He now combines the roles of practitioner (composer, conductor, pianist) with advisory, consultancy and training contracts throughout Europe.

His expertise draws on a wide field of reference – musical and cultural projects from five continents, plus music across all electronic media, acoustics, recording techniques, education and training. Influential in matters of music and cultural policy, he has contributed regularly to many specialist journals and completed consultancy projects for (among others) the International Music Council (UNESCO), the Arts Council England, the Music Industries Association, IMG Artists, the Calouste Gulbenkian Foundation, Sonic Arts, Birmingham City Council, Music for Youth and Youth Music (UK).

Artistic collaborations with the singer Camille (France), Rahat Fateh Ali Khan (Pakistan), Luke Daniels (UK), Sakoba Dance Theatre (UK, Nigeria), New Trombone Collective (Holland), Bach Choir in Winchester Cathedral, Brighton Dome (re-opening) and special creative projects with the London Philharmonic, CBSO, Les Percussions de Strasbourg, Theatre Project (Baltimore), and several West End theatre productions. Creative projects as composer or director for Birmingham (UK City of Music, 1992), Oerol Festival (Holland), Huddersfield Contemporary Music festival (UK), Luxembourg (European Capital of Culture, 2007), Rotterdam (2nd World War commemorations), International Festival of Glass (UK), Amsterdam (World Book Capital, 2008).

For Sound Strategies he produces the monthly newsletter, Soundings, and has completed a unique study of the use of sound on corporate websites. Contributions also to consultancy projects for Unilever, Intercontinental Hotels, Lux, Biogen, Schering-Plough, BrainJuicier, Cadbury and TBWA.

Now resident in France, he is artiste associé for the international music/installation company, Mécanique Vivante, and the Château de Portes, a special adviser to the corporate training company Dodécaèdre (Lyon), a visiting music specialist at the Centre Artistique International Roy Hart, and musical director for Encantarello and Euterpe, choral and instrumental ensembles in the World Heritage town of Uzès.


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