sound strategies ltd 

Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound...

Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably...

It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society...

We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently.  Cecil Balmond is deputy chairman of Arup and...

Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a...

Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an...

Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by...

Dame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie....

Sonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each...

The sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz...

Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science...

Martin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto...

Four ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well...

Sonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew...

Happy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up...

How was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of...

Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...

Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...

Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...

Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...