sound strategies ltd 

Shotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the...

Innovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether...

Joining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael...

The end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts –...

Is shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the...

Blowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael...

Extending our research into how companies use sound on the web.  This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is...

Talk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio...

Will noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about...

Composers up  in arms about composers– Michael Spencer comments on a rare example of composers       complaining about music. Advertising...

Enough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop –  why...

Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product...

Manipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local...

A Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music...

By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast.  We agree, and are planning to...

By Michael Spencer Spending  much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set...

By Michael Spencer Did you know that today, the day before Patron Saint of Musicians’ St Cecilia’s Day, is ‘No Music Day’ in the...

The quality of sound production and a trip to Meyers Audio (Berkeley. CA) The Oscars change the rules for music Sound on the web (Andrew...

Our brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20...

An announcement from InterContinental Hotels & Resorts Sound as a corporate positioning tool (Dr Reginald Watts) Sound as part of the...