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Michael Spencer
Oct 2, 20073 min read
Soundings: Intercontinental and the ‘Girl from Ipanema’
By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
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Michael Spencer
Aug 8, 20071 min read
Soundings: Is music the universal language?
By Ronna Porter. I remember, on reading Steven Mithen’s excellent book The Singing Neanderthals – The Origins of Music, Language, Mind...
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Michael Spencer
Jul 3, 20072 min read
Soundings: sound affects, but will Sound Business
By Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to...
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Michael Spencer
Jun 20, 20072 min read
Soundings: sonic branding – new edition needed
By Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a...
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Michael Spencer
Jun 1, 20072 min read
Soundings: images plus sound have a 2+2=5 impact
By Ronna Porter ***** Accessible ***** Inspiring **** Practical **** Relevant (to audio branding) **** Well-grounded Brand Sense:...
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