sound strategies ltd 

Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...

Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...

Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...

Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...

Shotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the...

Innovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether...

Joining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael...

The end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts –...

Is shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the...

Blowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael...

Extending our research into how companies use sound on the web.  This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is...

Talk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio...

Will noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about...

Composers up  in arms about composers– Michael Spencer comments on a rare example of composers       complaining about music. Advertising...

Enough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop –  why...

Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product...

Manipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local...

A Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music...

By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast.  We agree, and are planning to...

By Michael Spencer Spending  much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set...